What Watches and Wonders is
Watches and Wonders Geneva is a major gathering of the watchmaking industry, with leading maisons presenting their novelties at Palexpo each spring. Retailers, collectors, journalists and executives attend, and the city's hotels, restaurants and boutiques host private presentations around it.
For collectors and those who travel with high-value pieces, the week combines visibility with valuables, which is why a heavier vehicle and a driver who stays with it make sense.
Attending every year with the same hotel and the same routine is exactly what makes a week predictable. The days are predictable, the pieces are valuable, and both are reasons to plan the movements carefully and vary them where possible.